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Olark - Free AI Tool

Olark

Olark's AI agent answers visitor questions in real time using your website content, qualifies leads, and hands off to humans when needed. Built for marketers, it trains on your site in under a minute and integrates with your favorite tools.

4.2(64 reviews)
Paid
What is Olark?
Olark is a customer support AI agent that trains on a live website in under one minute. It generates real-time conversational responses by referencing live site content, which it prioritizes over uploaded documents like PDFs or knowledge bases. The system uses a no-code setup and allows for customization of brand voice and on-topic guardrails through plain-English instructions. It includes features for lead capture via validated forms and smart widgets for actions like booking appointments. The software integrates with HubSpot, Salesforce, ActiveCampaign, and webhooks for connecting to other business systems. An AI Analyst feature is in beta for querying chat data. The tool is built for marketing professionals and customer support teams. A primary use case involves automating lead qualification; the AI can proactively engage visitors based on behavioral triggers like pages viewed or time on site, then qualify them using predefined criteria. Another workflow is providing 24/7 customer support by answering visitor questions from site content. For complex inquiries, the system facilitates a same-thread handoff to a human agent. Marketers can also A/B test different assistant configurations to refine engagement strategies based on performance data.

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Key Benefits & Features
✓
AI agent trained on your live site in under a minute
✓
Real-time conversational responses with live website search
✓
Document and custom data sources (upload PDFs, manuals, knowledge base)
✓
Fresh-content preference (live site content wins over uploaded files)
✓
Real-time streaming responses
✓
Customizable brand voice and tone
✓
On-topic guardrails to resist prompt injection
✓
Quick replies and smart widgets (buttons, forms, booking links)
✓
Automatic lead qualification based on criteria you define
✓
Lead capture with validated in-chat forms
✓
Proactive engagement based on behavioral triggers (pages viewed, time on site, scroll depth, return visits, UTM source, chatbox expansion, HubSpot cookie)
✓
Same-thread human handoff
✓
Offline follow-up fallback (collects contact details)
✓
No-code setup with smart defaults
✓
Unlimited AI conversations with no token costs
✓
Plain-English behavior instructions
✓
Draft → test → publish workflow
✓
A/B testing of assistant configurations
✓
Migration from rule-based bots
✓
AI Analyst (beta) for asking questions about chat data
✓
Searchable transcripts
✓
Integrations with HubSpot, Salesforce, ActiveCampaign, webhooks, and more
✓
Human agent seats (additional seats at $29/agent/month)
✓
Classic live-chat-only plan at $29/agent/month
Olark Pricing
Pricing modelPaid
Starting price$29 / Monthly
Free planNo
Free trialAvailable
BillingMonthly / Annual

Detailed Pricing Info

Standard AI Website Agent: $400/month (billed annually), includes unlimited AI conversations and one human agent seat. Additional human agent seats: +$29/agent/month. Classic live-chat-only plan: $29/agent/month. No token costs, no usage caps. Custom packages available for power users and enterprises.
Pros & Cons of Olark
Pros
  • Integrates with popular CRM and help desk systems like Salesforce, HubSpot, and Zendesk.
  • The AI chatbot trains on your website content in minutes to answer questions and qualify leads.
  • Offers detailed chat transcripts and reporting on agent activity and customer satisfaction.
Cons
  • AI chatbot features are only available on the more expensive, custom-priced 'Pro' plan.
  • Does not offer a native mobile app, limiting agent accessibility when away from a computer.
Frequently Asked Questions

Can I customize the Olark CSS?

We don’t offer custom CSS, primarily because our customization tools already provide extensive control over your chatbox size, shape, location, text, colors, and more. We also offer advanced control of your chatbox appearance and behavior via our Javascript API.

Can I resell Olark?

Yes! You can join our Referral Program to earn commissions for every new customer you refer. Already an Olark affiliate? Log in to your account via our Partner Portal.

Can I use Olark on multiple domains?

Yes! You can add Olark to as many domains and subdomains as you want, manage chats across all domains from one account, and use automation rules to route chats and keep your agents organized.

Do I have to be online all the time?

Nope! You can staff chat whenever it’s convenient for you — in our experience, customers appreciate having access to chat even if it’s just a few hours per week. When you’re not around, you can choose from multiple offline settings, including a customized away message, a contact form, or hiding the chat box entirely.

Do I need a developer to install Olark?

Probably not. If you have edit access to your website HTML, you can simply follow our HTML installation guide to add the Olark code. If you’re using a popular CMS or eCommerce site like BigCommerce, or Wordpress, you can install an Olark plugin. To get started, see our full list of plugin installation guides. Even if you do need help from a developer, you won’t need much of their time. Installing Olark is a quick copy-and-paste task that should take less than five minutes.

Do you offer video chat?

No — but we do have other visual tools. All of our paid plans include file upload functionality to allow you and your visitors to share images, screenshots, and documents. We also offer a Cobrowsing PowerUp as a monthly paid add-on. Cobrowsing allows agents to view, highlight, and control a visitor’s screen, and is an invaluable tool for guiding visitors through purchase decisions and complex interactions.

Does Olark have an API?

Yes! We offer a JavaScript API that allows you to further customize the appearance and functionality of your Olark chat box. Explore our API documentation to get started. Want to use our API to create an integration with your platform? Contact developers@olark.com.

Does Olark offer any bots?

Maybe? Depends on what you mean by “bot” :) We get lots of questions about bots, and we’ve found that what most folks are really asking is something along the lines of: Does Olark offer any way to automate interactions, so the humans on my team can focus on higher-value chats? The answer to that question is a resounding “yes”! Our goal is to empower the humans on your live chat team to be as effective and efficient as possible. To make that happen, we offer lots of handy automation options — from greeting visitors with custom messages, to selectively showing and hiding your chatbox based on visitor behavior. To learn more about automating interactions with Olark, check out our automation guides and API documentation.

How much does Olark cost?

Olark uses per-agent pricing, so the exact cost of your Olark plan will depend on the size of your chat team. One big benefit of per-agent pricing is that you only pay for the number of agents you need. You can adjust your team size at any time, and the price adjustment will be applied to your next billing cycle. Another benefit is that all plans include the same features — you don’t need a special upgrade to get access to unlimited chat conversations, offline messages, visitor profiles, automation tools, or canned responses. You have three plan options when you sign up for Olark: $29 per agent
Classification

Main Categories

Customer Support
User Reviews & Ratings
4.2(64 reviews)

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CategoryCustomer Support
Pricing ModelPaid
Global Rating4.2 / 5.0
Free Plan AvailableNo
Last Updated8/26/2026
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